Meet the next generation of Google Analytics

Get started with the new Google Analytics

Google Analytics 4 (formerly known as "App + Web") is a new kind of property, with several advantages over Universal Analytics: 

  • Privacy-focused and durable for the future 
  • Intelligent, using machine learning to unearth insights about the customer journey across platforms and devices
  • Enhanced, seamless integrations with Google's advertising platforms to optimize campaign performance and drive greater marketing ROI

Read the announcement to learn more.

Things to know

  • Google Analytics 4 is replacing Universal Analytics. Which do I have?
  • On July 1, 2023, standard Universal Analytics properties will no longer process data. You'll be able to see your Universal Analytics reports for a period of time after July 1, 2023. However, new data will only flow into Google Analytics 4 properties. Learn more
 Google Analytics 360 properties will receive a one-time processing extension ending on October 1, 2023.

Get started

To use the new Google Analytics, set up a Google Analytics 4 property for your website and/or app. You'll need the Editor role on the Google Analytics account.

Note: If you use Google Analytics for Firebase for your app, follow these instructions to upgrade your Firebase project to a Google Analytics 4 property.

Next steps

Use the Setup Assistant in the new Google Analytics 4 property to complete property configuration.

Once your new property is set up and data is flowing in, you can begin exploring:

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