Meet the next generation of Google Analytics
Get started with the new Google Analytics Google Analytics 4 (formerly known as "App + Web") is a new kind of property , with several advantages over Universal Analytics : Privacy-focused and durable for the future Intelligent, using machine learning to unearth insights about the customer journey across platforms and devices Enhanced, seamless integrations with Google's advertising platforms to optimize campaign performance and drive greater marketing ROI Read the announcement to learn more. Things to know Google Analytics 4 is replacing Universal Analytics. Which do I have ? On July 1, 2023, standard Universal Analytics properties will no longer process data. You'll be able to see your Universal Analytics reports for a period of time after July 1, 2023. However, new data will only flow into Google Analytics 4 properties. Learn more Google Analytics 360 properties will receive a one-time processing extension ending on October 1, 2023. Get started To use the n