Google Tag Manager

Download PDF Download PDF Download PDF Google Tag Manager uses "triggers", "variables" and a "data layer" to set up the firing of tags on your website or mobile app. Watch this video for a quick introduction to key concepts and terminology in Google Tag Manager. In this article : Tags and triggers Triggers and variables Variables and the data layer Implementation scenarios Default data layer events for web Tags and triggers A  tag  is a snippet of code that executes on a page. Tags can serve a variety of uses, but most of the tags used in Google Tag Manager are designed to send information from your site to a third party. Examples include the Google Analytics tag and the AdWords Conversion Tracking tag, which send information about activity on your site to Google. If you don't use a tag management solution such as Google Tag Manager, you add the code for each of your tags directly to the source code of your si...

Install Tag Manager to add and manage Analytics page view tags, AdWords Conversion Tracking tags, and others in the Tag Manager user interface. Create an account , or use an existing account, at  tagmanager.google.com. Create a new container  for your website or mobile app. Install  a container in your content. For web and AMP pages:  Add the container snippet to your site and remove any existing tags. For mobile apps:  Use the Firebase SDK to implement Tag Manager.  Android  |  iOS Add, update and publish tags . Manage accounts and containers An  account  is the topmost level of organization in Tag Manager. Typically, only one account is needed per company, as all tags for a company's content can be be managed from this single account. Manage multiple Tag Manager accounts from a single Google account Each time you sign in to Google Tag Manager, you'll see the list of Google Tag Manager accounts to which you have acc...

To ensure that Google Tag Manager is configured to meet your business needs, consider the following points. How many accounts are needed? Who should create them? When you first set up a Tag Manager account, consider putting a strategy in place for who will manage the account over the long term, and how account ownership will be handled should a member of your team change roles. It is usually best to set up one Tag Manager account per company. The company for which the tags will be managed should create the account in Google Tag Manager. For example, if an agency manages tags on behalf of an advertiser, the advertiser should create the Google Tag Manager account and then add the agency's Google account as a user. Read  Setup and installation  to learn how to set up an account. Agencies can manage their clients' Google Tag Manager accounts by signing into their own Google Account (assuming that the clients have followed the best practice of (1) creati...

Google Tag Manager overview Google Tag Manager is a  tag management system  that allows you to quickly and easily update tags and code snippets on your website or mobile app, such as those intended for traffic analysis and marketing optimization. You can add and update AdWords, Google Analytics, Firebase Analytics, Floodlight, and 3rd party or custom tags from the Tag Manager user interface instead of editing site code. This reduces errors and frees you from having to involve a developer when configuring tags. In this article : What Is a Tag? How It Works Setup for Web Setup for Mobile Apps Next Steps What is a tag? A tag is a snippet of code that sends information to a third party, such as Google. If you don't use a tag management solution such as Tag Manager, you need to add these snippets of code directly to files on your website or mobile app. With Tag Manager, you no longer need to maintain each of these code snippets in your source files. Instead...