Setup and installation

Install Tag Manager to add and manage Analytics page view tags, AdWords Conversion Tracking tags, and others in the Tag Manager user interface.
  1. Create an account, or use an existing account, at tagmanager.google.com.
  2. Create a new container for your website or mobile app.
  3. Install a container in your content.
    1. For web and AMP pages: Add the container snippet to your site and remove any existing tags.
    2. For mobile apps: Use the Firebase SDK to implement Tag Manager. Android | iOS
  4. Add, update and publish tags.

Manage accounts and containers

An account is the topmost level of organization in Tag Manager. Typically, only one account is needed per company, as all tags for a company's content can be be managed from this single account.
Manage multiple Tag Manager accounts from a single Google account
Each time you sign in to Google Tag Manager, you'll see the list of Google Tag Manager accounts to which you have access.
An account contains one or more containers, one for each type of property you own: web, iOS app, Android app, or AMP.

Create a new account and container

  1. In Google tag Manager, click Accounts > Create account.
  2. Enter an account name and optionally indicate whether you'd like to share data anonymously with Google and others.
  3. Click Continue.
  4. Enter a descriptive container name and select the type of content: Web, AMP, iOS, or Android.If setting up a mobile container, select whether you're using the Firebase SDK or one of the legacy SDKs.
  5. Click Create.
  6. Review the Terms of Service and click Yes if you agree to those terms.
When your new container first loads, you will be prompted with the web container installation code snippet, or to get started with Tag Manager as part of the SDK for your chosen mobile platform. Click OK to clear this dialog. You can always set up your container first and install the container snippet or SDK later.

Add a new container to an existing account

  1. In Google tag Manager, click Accounts > ⋮ next to the relevant account name.
  2. Choose Create Container.
  3. Repeat steps 4–6, listed above.

Install a container in your content

  1. In Google tag Manager, click Workspace.
  2. Near the top of the window, find your container ID, formatted as "GTM-XXXXX".
  3. Click your container ID to launch the Install Tag Manager box.
  4. Copy and paste the code snippets into your website as instructed. Below are tips for each content type.
  5. Verify or troubleshoot your installation with Tag Manager's Preview Mode and the Tag Assistant Chrome extension.

Web pages

  • Place the <script> code snippet in the <head> of your web page's HTML output, preferably as close to the opening <head> tag as possible, but below any dataLayer declarations.
  • Place the <noscript> code snippet immediately after the <body> tag in your HTML output.
Note the portion of the code GTM-XXXXXX: This is the unique identifier for each of your containers. Be sure to remove any tags that are now in the Google Tag Manager Container (e.g. Google Analytics, AdWords Conversion Tracking, etc) from the site pages at the same time.

AMP pages

  • Place the <script> portion of the JavaScript snippet just above the closing </head> tag.
  • Place the <amp-analytics> section immediately after the opening <body> element.

Mobile apps

Implementation of Tag Manager for mobile apps is done in conjunction with Use the Firebase SDK to implement Tag Manager in mobile apps. A new container is required. Visit the Tag Manager developer documentation to learn how to get started with Android and iOS.
Learn more at the Tag Manager Developer Quick Start Guide.

Add, update and publish tags

Now that a container is installed, you're ready to add new tags in Google Tag Manager.
  1. In Google Tag Manager, click Accounts and select your account.
  2. Click Tags from the navigation menu. Learn more
    • To add a tag: Click New. Select the tag type (for example, Google Analytics) and specify triggers for when the tag should fire.
    • To edit a tag: Click a tag in the list and make changes on the "Edit Tag" page. For example, you might update the triggers for when the tag should fire.
    • To delete a tag: Click a tag in the list. On the "Edit Tag" page, click More Actions menu (three dots) in the upper right corner of the screen and choose Delete.
  3. Previewing gives you an opportunity to perform quality assurance (QA) on your site or app and make sure everything looks and behaves as expected. On the web, you can use the debugging option to see which tags fire as you browse and interact with the site.
    • From any web page in a workspace with unpublished changes, click the arrow next to "Publish" to expose more options, then click Preview. Learn more about previewing and debugging
    • For mobile apps, read the developer documentation for Android and iOS.
  4. When you're ready, click Publish in the upper-right corner of the screen to begin publishing your changes. Enter a Version Name and Version description to describe what was changed, then click Publish.

Comments

Post a Comment

Popular posts from this blog

Tags, triggers, variables, and the data layer

Image
Download PDF Download PDF Download PDF Google Tag Manager uses "triggers", "variables" and a "data layer" to set up the firing of tags on your website or mobile app. Watch this video for a quick introduction to key concepts and terminology in Google Tag Manager. In this article : Tags and triggers Triggers and variables Variables and the data layer Implementation scenarios Default data layer events for web Tags and triggers A  tag  is a snippet of code that executes on a page. Tags can serve a variety of uses, but most of the tags used in Google Tag Manager are designed to send information from your site to a third party. Examples include the Google Analytics tag and the AdWords Conversion Tracking tag, which send information about activity on your site to Google. If you don't use a tag management solution such as Google Tag Manager, you add the code for each of your tags directly to the source code of your si
Keep reading

Before you begin

To ensure that Google Tag Manager is configured to meet your business needs, consider the following points. How many accounts are needed? Who should create them? When you first set up a Tag Manager account, consider putting a strategy in place for who will manage the account over the long term, and how account ownership will be handled should a member of your team change roles. It is usually best to set up one Tag Manager account per company. The company for which the tags will be managed should create the account in Google Tag Manager. For example, if an agency manages tags on behalf of an advertiser, the advertiser should create the Google Tag Manager account and then add the agency's Google account as a user. Read  Setup and installation  to learn how to set up an account. Agencies can manage their clients' Google Tag Manager accounts by signing into their own Google Account (assuming that the clients have followed the best practice of (1) creating the Goog
Keep reading

Meet the next generation of Google Analytics

Image
Get started with the new Google Analytics Google Analytics 4 (formerly known as "App + Web") is a new kind of  property , with several advantages over  Universal Analytics :  Privacy-focused and durable for the future  Intelligent, using machine learning to unearth insights about the customer journey across platforms and devices Enhanced, seamless integrations with Google's advertising platforms to optimize campaign performance and drive greater marketing ROI Read the  announcement  to learn more. Things to know Google Analytics 4 is replacing Universal Analytics.  Which do I have ? On July 1, 2023, standard Universal Analytics properties will no longer process data. You'll be able to see your Universal Analytics reports for a period of time after July 1, 2023. However, new data will only flow into Google Analytics 4 properties.  Learn more  Google Analytics 360 properties will receive a one-time processing extension ending on October 1, 2023. Get started To use the n
Keep reading